China presents a massive market with intense competition and little brand loyalty, and effective public relations has become essential for any company seeking success. Few companies have found the right formula, but those who have done so have been rewarded with thriving franchises in the world's largest market. David Wolf provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the normal agency pitch hype and excessive jargon and offers something rare: a practical handbook for building and defending a brand in China.
Palgrave Pocket Consultants are concise, authoritative guides that provide actionable solutions to specific, high-level business problems.
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Public Relations in China: Building and Defending your Brand in the PRC (Palgrave Pocket Consultants) ebook
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